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Web Performance

Performance engineering for the modern web: Core Web Vitals, asset pipelines, caching strategies, and frontend optimization.

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Next.jsStatic ArchitectureWeb Performance

OpenGraph Images at Build Time: Why Static Sites Win Social Cards

Generating social card images on demand from a serverless function feels modern. It's also slow, expensive, and fragile. Static sites can pre-render every OG image at build time, cache it forever, and never pay for it again.